AMERICAN DREAM COME TRUE

WHY AFFORDABLE HOUSING IS GOOD POLICY, GOOD BUSINESS, AND GOOD FOR AMERICA

A well-researched, user-friendly introduction to the importance of affordable housing.

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Bertoldi makes the case for the broader social value of affordable housing in this debut nonfiction book.

“To have the American dream come true,” Jeffrey Whiting writes in the book’s foreword, “there must be help along the way.” As co-founders of CREA, a limited liability company that claims to have benefitted around 230,000 people in need of affordable housing, Whiting and Bertoldi have long advocated that housing not only provides a better life for families but is an essential engine of a thriving economy. Seeking to “destigmatize” and “depoliticize” the topic, Bertoldi begins the book with a series of chapters that introduce readers to the current housing crisis’ impact on local and national economies and the basics of the Low-Income Housing Tax Credit (LIHTC), hoping to “remove the mystery” surrounding a misunderstood industry often greeted by a NIMBY (“Not in My Backyard”) mindset. The book’s middle chapters note the ways in which affordable housing benefits all Americans (including those who have already secured reliable housing) by highlighting its impact on healthcare (“home and health go hand in hand”), business (more than 40% of the consumer price index “is driven by housing costs”), and important ESG (Environmental, Social, and Governance) standards for increasingly socially conscious corporations. The book concludes with nonpartisan, workable solutions that the author believes policymakers, investors, and voters across ideological lines could support. With an MBA in finance from Boston University and decades of experience with LIHTC, Bertoldi does an admirable job of acquainting neophytes with the basics of the housing industry while also backing his claims with a wealth of data and dozens of footnotes for those who need to see the underlying research. This emphasis on accessibility is further reflected by the book’s concise writing style, which delivers an engaging narrative in less than 130 total pages and is accompanied by an ample assortment of charts, graphs, and other visual aids.

A well-researched, user-friendly introduction to the importance of affordable housing.

Pub Date: today

ISBN: 9798887500911

Page Count: 208

Publisher: ForbesBooks

Review Posted Online: Oct. 8, 2023

MAGIC WORDS

WHAT TO SAY TO GET YOUR WAY

Perhaps not magic but appealing nonetheless.

Want to get ahead in business? Consult a dictionary.

By Wharton School professor Berger’s account, much of the art of persuasion lies in the art of choosing the right word. Want to jump ahead of others waiting in line to use a photocopy machine, even if they’re grizzled New Yorkers? Throw a because into the equation (“Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush?”), and you’re likely to get your way. Want someone to do your copying for you? Then change your verbs to nouns: not “Can you help me?” but “Can you be a helper?” As Berger notes, there’s a subtle psychological shift at play when a person becomes not a mere instrument in helping but instead acquires an identity as a helper. It’s the little things, one supposes, and the author offers some interesting strategies that eager readers will want to try out. Instead of alienating a listener with the omniscient should, as in “You should do this,” try could instead: “Well, you could…” induces all concerned “to recognize that there might be other possibilities.” Berger’s counsel that one should use abstractions contradicts his admonition to use concrete language, and it doesn’t help matters to say that each is appropriate to a particular situation, while grammarians will wince at his suggestion that a nerve-calming exercise to “try talking to yourself in the third person (‘You can do it!’)” in fact invokes the second person. Still, there are plenty of useful insights, particularly for students of advertising and public speaking. It’s intriguing to note that appeals to God are less effective in securing a loan than a simple affirmative such as “I pay all bills…on time”), and it’s helpful to keep in mind that “the right words used at the right time can have immense power.”

Perhaps not magic but appealing nonetheless.

Pub Date: March 7, 2023

ISBN: 9780063204935

Page Count: 256

Publisher: Harper Business

Review Posted Online: March 23, 2023

Kirkus Reviews Issue: April 15, 2023

ENOUGH

A mostly compelling account of one woman’s struggles within Trumpworld.

An insider’s account of the rampant misconduct within the Trump administration, including the tumult surrounding the insurrection of Jan. 6, 2021.

Hutchinson, who served as an assistant to Mark Meadows, Trump’s former White House chief of staff, gained national prominence when she testified to the House Select Committee, providing possibly the most damaging portrait of Trump’s erratic behavior to date. In her hotly anticipated memoir, the author traces the challenges and triumphs of her upbringing in New Jersey and the work (including a stint as an intern with Sen. Ted Cruz) that led her to coveted White House internships and eventual positions in the Office of Legislative Affairs and with Meadows. While the book offers few big reveals beyond her testimony (many details leaked before publication), her behind-the-scenes account of the chaotic Trump administration is intermittently insightful. Her initial portrait of Trump is less critical than those written by other former staffers, as the author gauges how his actions were seemingly stirred more by vanity and fear of appearing weak, rather than pure malevolency. For example, she recalls how he attended an event without a mask because he didn’t want to smear his face bronzer. Hutchinson also provides fairly nuanced portraits of Meadows and Rep. Kevin McCarthy, who, along with Trump, eventually turned against her. She shares far more negative assessments about others in Trump’s orbit, including Rep. Matt Gaetz, Rep. Marjorie Taylor Greene, and adviser Rudy Giuliani, recounting how Giuliani groped her backstage during Trump’s Jan. 6 speech. The narrative lags after the author leaves the White House, but the story intensifies as she’s faced with subpoenas to testify and is forced to undergo deep soul-searching before choosing to sever ties with Trump and provide the incriminating information that could help take him down.

A mostly compelling account of one woman’s struggles within Trumpworld.

Pub Date: Sept. 26, 2023

ISBN: 9781668028285

Page Count: 384

Publisher: Simon & Schuster

Review Posted Online: Sept. 28, 2023

Kirkus Reviews Issue: Nov. 1, 2023

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